The default lifecycle stage of a contact depends on how they were created in HubSpot. Contacts will have the initial lifecycle stage of Lead if:
- They were added manually in your HubSpot account from the contacts dashboard.
- They converted on a form or lead flow, unless the form or lead flow specifies otherwise by - -including the Lifecycle stage property as a field.
- They were synced from Salesforce, unless automatic lifecycle stage transitions or company lifecycle stages sync are enabled in your HubSpot account.
- They were created through contact profiles in Gmail or Outlook.
Contacts will have the initial lifecycle stage of Subscriber if:
- They converted on a default HubSpot blog subscription form.
- They were imported into HubSpot, unless specified otherwise in the import file.
- They were created through conversations.